Care and maintenance
Why a website needs care every month, even when nothing looks wrong
Your website runs on software that ages on its own. Here is what changes every month behind a site that looks fine, and what regular care actually covers.
Houston web design studio
Anyone can build a website now. We build the one that brings in work.
An AI builder can give you pages in an afternoon. Getting those pages to make your phone ring is the hard part. We build fast, findable sites for Houston businesses, then prove every form reaches you before we launch.
Get a free Lead Leak Check Free. No pitch deck. A real person replies within one business day.
See concept sitesBuilt by Hector Herrera. 20+ years and 7,500+ projects across web, video and digital work in his career.
Live concept sites for fictional businesses. Tap the sizes. Open them full screen.
20+years building for the web
7,500+projects in the founder’s career
100%yours. Domain, content and data
Every formtested end to end before launch
Where customers slip away
Six places your website loses customers without you knowing.
A customer needs what you sell. Between finding you and becoming a paying job, there are six places they can quietly slip away. Most owners never find out, because a customer who gives up doesn’t call to complain.
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1 Customers can’t find you
What happens: They search Google for what you do and find a competitor instead of you.
You might notice: “New business comes from referrals, almost never from Google.”
What we do: We set up your site so Google, Maps and AI assistants know what you do and where you work.
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2 Your website takes forever to load
What happens: On a phone it takes so long to open that customers give up and call the next business.
You might notice: “People say they looked you up, but they never called.”
What we do: We build sites that open fast on phones, and we test the speed before launch.
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3 Your website doesn’t earn their trust
What happens: The site looks dated or vague, so they wonder if you’re any good or even still open.
You might notice: “Customers ask basic questions your website should have answered.”
What we do: Clear services, real photos of your work and your reviews where people can see them.
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4 Your contact form is broken
What happens: A customer fills it out and hits send, and the request goes nowhere. Or it asks so much they quit halfway.
You might notice: “The website hasn’t sent you a request in weeks, and nobody caught it.”
What we do: We send real test requests through every form before launch and keep checking after.
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5 Messages never reach you
What happens: Customer requests land in spam or an old inbox nobody reads, so they never hear back.
You might notice: “A customer calls, annoyed that nobody answered their request.”
What we do: Every request goes straight to the right person’s inbox or phone, and we make sure it keeps arriving.
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6 You don’t know what’s working
What happens: You can’t tell which ads or listings bring in work, so you keep paying for the ones that don’t.
You might notice: “Someone asks how new customers found you, and the honest answer is ‘not sure.’”
What we do: We track every call and form, so you can see where each customer came from.
A good-looking website only fixes problem 3. We fix all six.
Fair question
Why not just use Wix or an AI builder?
Honestly, sometimes you should. If you need a simple page up this weekend and nobody’s searching for what you sell, a builder is a good start. We’ll tell you that.
Builders are great at making pages. They don’t check that your form reaches your phone. They won’t map your old URLs so you keep your Google rankings. They won’t set up tracking that tells you which calls came from where. And they won’t notice when something breaks at 2am on a Saturday.
You can build the pages yourself. We build the part that turns them into customers.
Not sure which you need? Ask us. We’ll give you a straight answer.
| Question | DIY or AI builder | Typical agency | HEX Web Design |
|---|---|---|---|
| Upfront cost | Lowest | Varies widely | Written price before any build |
| Who you talk to | Nobody | Often an account manager | The founder who builds your site |
| Forms tested to your inbox | Up to you | Sometimes | Every form, before launch and after |
| Old URLs redirected on a redesign | Up to you | Usually | Every URL mapped |
| Call and lead source tracking | Basic analytics at best | Often an add-on | Set up as part of the build |
| Structured data for search and AI | Template defaults | Varies | Written for your business |
| Who owns the site | You, on their platform | Check the contract | You. Domain, content, data and code |
| Watching for silent failures | No | Sometimes | Monitoring after launch |
“Typical agency” varies a lot. Some are excellent. Ask any agency, including us, to show you how they test forms.
Under the hood
A pretty site is the easy part. We build the part you can’t see.
Seven layers go into every HEX site. Only the top one shows.
- DesignBuilt around your offer and real photos of your work
- SpeedLean code, compressed images, checked on real phones
- Forms, provenTest leads sent to your inbox or CRM before launch, then watched
- TrackingCalls and forms tagged to where they came from
- Search and structured dataTechnical and local SEO, and schema that tells the truth
- Security and backupsUpdates, SSL and backups we can actually restore from
- You own itYour domain, your content, your data. No lock in
Why speed matters
Every second on a phone costs you visitors.
Most of your visitors are on a phone. That’s why we check real phone speed before any launch, and keep checking after.
See the numbers
| Load time change | Increase in bounce probability |
|---|---|
| 1s to 3s | +32% |
| 1s to 5s | +90% |
| 1s to 6s | +106% |
| 1s to 10s | +123% |
What changes
What you actually walk away with.
Leads you can count on
Every form is tested all the way to your inbox or CRM before launch. After launch we keep checking, so a quiet failure gets caught by us, not by a customer.
A site that holds up on a phone
We design for the phone in their hand first, then measure speed on real devices.
Answers about where work comes from
Calls, forms and sources tracked properly, so you know which ads, pages and searches pay for themselves.
A business Google and AI can understand
Clear pages, local search set up for the areas you serve and honest structured data behind the scenes.
Something you own outright
Domain, content, data and code. If you ever leave, you take all of it with you.
One person who knows your site
You talk to the founder who builds it. No handoffs and no ticket queue.
Everything under one roof
No surprises
Here’s what we promise. We can keep every one.
- You see the price before we build. A written plan with the pages, the timeline and the cost.
- You see real pages first. A private preview you can open on your own phone and computer as we go.
- Nothing goes live until you say so. You approve the launch.
- Every form gets tested end to end. Submitted and followed to your inbox or CRM, before launch and after.
- You own everything. No lock in. Your domain and your data stay in your name.
- The founder is on every project. You work with the person who builds your site.
We don’t promise rankings or a number of leads. Nobody honest can. We promise the work that gives you the best shot at both.
Concept sites
Click through the kind of site we’d build for you.
These are fictional businesses. Each one is a full, working concept site you can open on your phone.
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Ridgeline Roofing & Exteriors
A roofing company site built around the storm call. Instant estimate request, financing, and proof of work up front.
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Northbay Dental Studio
A calm, trustworthy practice site. New patient path, insurance answers and online booking requests without a single phone tree.
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Ember & Oak Coffee House
A neighborhood coffee house with a menu people can actually read on a phone, catering orders and events.
From the Insights desk
What it takes to keep a website earning.
Care, security, search and leads. Plain answers for Houston business owners.
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Who you’ll work with
Hi, I’m Hector. I build it, and I pick up the phone.
I’ve been building for the web for more than twenty years. I started in design, moved into programming and ran a nationwide e-commerce business on a platform I built myself. Then I spent years in lead generation in one of the most expensive search markets on Google. When a click costs that much, you learn fast where leads leak.
That’s what I bring to your site. Today I also design and run AI systems in production, so I know what AI tools do well and where they fall short. You’ll get a plain answer about what your site needs and what it doesn’t.
Find out what your website is leaking.
Send us your site. We’ll check your forms, your phone speed and how Google sees you, then tell you plainly what’s worth fixing. If the answer is “nothing much”, we’ll say that too.
Get my free Lead Leak CheckNo cost. No obligation. A real person replies within one business day.